8 digital tools to automate and measure your marketing

There are a growing assortment of marketing automation, aggregation, and information tools that are perfect for small business owners looking to save time and measure success.  Most offer free sign up with limited features.  Additional features can be unlocked for a relatively low fee which is usually payable on a monthly or annual basis.

Here are 8 popular tools that can enhance your email marketing and business communication skills.

Email & Content


MailChimp is one of the easiest email marketing programs to use. Templates and automated services allow you to send emails at a time that works for you and your customers. MailChimp also provides analytic features so you know exactly who is opening your emails and more.

Free & Paid options


Grammarly is a grammar-checking tool that is available to add to your Chrome browser. It will check your grammar & spelling, and give suggestions to improve your writing. While there is a free version, paid services include a plagiarism checker and native desktop apps for Windows and OS X.

Free & Paid options

Boomerang for Gmail

Boomerang is an email management tool that allows you to schedule email, check how “respondable” your emails are, and automate follow-up emails. Paid services include unlimited message credits (10 credits/month for free users), mobile access, and CRM integration.

Free & Paid options

Social Media


Hootsuite is a social media management platform, and its paid services include ROI measurement, campaign creation, custom-branded URLs, and app integration. Its free services include social media scheduling and publishing, and basic analytics.

Free & Paid options

Facebook Insights

Anyone owning a Facebook page has access to a set of invaluable statistics regarding their page and audience. Information like audience demographics, days and times fans are online, post analytics, page recommendations, and more. This information becomes available after your page reaches 30 likes.


Twitter Analytics

Acting much the same as Facebook, Twitter’s analytics allow you to see your audience demographics, your tweet analytics, and the engagement rate on your tweets.


Research & ideas


Feedly is an online and mobile feed aggregator, allowing you to subscribe to multiple news, media, and industry sources so you can have all the information you need at your fingertips. It allows for a tidier process of accessing news, with all of your information in one site rather than receiving updates via email.

Free & Paid options


An alternative to Feedly, Flipboard is more visual-focused. Its user-interface is magazine-style, allowing you to literally flip through articles and boards.



Many of these tools are free and easy to use, and most of them integrate with services like Google Analytics and e-commerce services. It’s definitely worthwhile looking into these platforms and others to help you streamline the marketing, research, and analytics in your business.

Share the Post:

Too Much Digital and Not Enough Wins in Your Business?

Find the Right Digital Solution for Your Business

Related Posts

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!

Maricor Alzola
Marketing Coordinator