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REALISE BUSINESS

We specialise in growing businesses through our team of highly experienced advisors and coaches.
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Where we began

Established in 1989, until 2017 we were known as Business Enterprise Centre (BEC) Southern Sydney. We originally offered support to businesses based in Southern Sydney and Sutherland Shire. In January 2017, we were proud to have been awarded the NSW Business Connect contract to provide free one-to-one business advice sessions, business advisory services, and training workshops to small businesses and disrupted industries across the Sydney area; including Southern Sydney, Inner West, Sydney’s CBD, Eastern Suburbs, North Shore, and Northern Beaches. Also in 2017, we re-branded as ‘Realise Business’ to enable us to evolve and expand our business to service this larger region.

Our Philosophy

The Realise Business name speaks to the emotional realisation business owners experience throughout their journey from start up to growth, and beyond. There are always new things to learn and new opportunities to realise. The name also speaks to the ultimate goal of all business owners, which is to realise success and growth, whatever that means for them. Whatever stage of business you’re in right now, our team will take the time to get to know your situation and help you connect, energise and grow your business.

Connect

Connect with experts, other business owners, and prospective customers; and get access to opportunities to showcase your business with small businesses across the whole of Sydney.

Energise

Energise your mind with access to education and expertise that can teach you new, motivating knowledge to help you realise your goals.

Grow

Grow your business with expert advice and actionable steps that improve efficiency and productivity in your business.

Our Advisors

With over a combined total experience of over 200 years, our team has the experience and expertise to help you build your business and realise the growth opportunities that await.

Judy Hendricks
Business Advisor

In her 21 years of business banking and retail banking experience, Judy has managed relationship portfolios with tens of thousands of customers across a range of industries such as import and export, wholesale and retail, aged care and health care, professional services, tourism, transportation, manufacture, pharmaceuticals, property construction, development and investment.
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Amanda Warrington
Business Advisor

Amanda has owned and sold a variety of businesses over the last 20 years, and recognises from a business owner perspective the value of tailored business advice and support. She is passionate about working with entrepreneurs and business owners to help them achieve their goals and develop plans to take their business to the next level.
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Chris Cassar
Business Advisor

Chris has a wealth of business management experience in both the corporate and small business markets, and has run his own business and marketing consulting practice specialising in small business. Over the last 15 years Chris has helped small businesses in a wide range of industries including IT, Medical Services, Legal service, Tourism, Building and Construction, Allied Health Services, Retail, Fashion and Entertainment.
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Yesica Alfonso
Business Advisor

Yesica has a mission to empower small businesses and startups to unlock their full potential so they can thrive and make the most out of the digital era. For over 6 years, she has made an impact in the industry by being the voice of truth for businesses and startups. Yesica has a background in Strategic Marketing through Google and Facebook Ads, Website Analytics, and Graphic Design and she enjoys sharing this knowledge with small businesses to help them succeed.
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How to Work with us

Business Coaching

For established businesses who are looking at taking the next step. Explore our one-to-one business coaching program.

Mastermind

Designed for small business owners at any stage in business. Collaborate & share with like minded business owners in facilitated peer-to-peer group mentoring

Business Advisory

If you’re a start-up or a micro business, explore our Government programs to support you in starting and growing your business

Events

Discover all our events for every stage of business, to help you do business better

Digital Solutions

Gain the digital expertise you need to take your business to the next level

© 2025 By Realise Business. All Rights Reserved.

Business Coaches for Business owners

We’re business coaches for business owners. Make your business work for you. For established businesses looking to take their business to the next level. Find out more about our Realise Business Academy Coaching program.

Build a successful business with Mastermind Group Coaching

Our Realise Business Mastermind group coaching program is an affordable business coaching option, that allows you to gain facilitated peer-to-peer mentoring in an open, non-competitive and supportive environment. Find out more here

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Take back control of your business

Digital Solutions is a comprehensive program to empower business owners with the right tools, resources and expert guidance to accelerate their growth, productivity and efficiency in the digital age.
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How does your business measure up?

Our FREE Business Assessment Tool gives you a real time snapshot of exactly where your business is now.

Take the free business assessment

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.
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Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.
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Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..
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Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.
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Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.
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Lindsay Munns
Executive

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.
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Marisa Barresi
Office / Client Coordinator
- Business Connect

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Shanice Bangar
Events / Client Coordinator - Digital Solutions

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Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!
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