Elecia brings over 13 years’ multi-disciplinary marketing experience to Realise Business, across B2B and B2C marketing,  digital and content marketing, membership marketing, brand, corporate communications, public relations, sponsorship and event management.

Purpose driven and passionate about working for organisations who enhance people’s lives, Elecia has worked across a number of industries including: sport, entertainment, mental health and education.

Originally from Brisbane, Elecia has also travelled internationally for work – working extensively in the sport industry in the UK and even finding herself at the World University Games in Taipei.

With a variety of expertise, Elecia has worked across a wide breath of projects from content and coverage of high performance sports teams, through to digital, business change projects and new membership and event product launches.

Elecia’s qualifications

  • Bachelor of Business: Marketing and Public Relations (Queensland University of Technology)
  • Post-graduate Diploma in Digital Marketing (Digital Marketing Institute, UK)

Areas of expertise

  • B2B and B2C marketing strategies
  • Digital and business change projects
  • Content marketing and social media
  • Digital marketing, including SEM, SEO and other paid media
  • Membership and CRM marketing
  • Brand management 
  • Corporate and crisis communications
  • PR and media relations
  • Sponsorship acquisition and account management
  • Event marketing
  • Event management