Liza is a marketing specialist and has spent her career working for some of Australia’s most loved brands – 3M, George Weston Foods, Pacific Brands and Sheridan Australia, Hunter Douglas, Luxaflex and ActronAir.

With a unique blend of technical acumen with a solid business foundation, Liza loves bringing together these elements to offer creative yet pragmatic solutions for her clients.  

Liza has over 20 years’ experience in business strategy, marketing communications, exhibition and events management, advertising and multi-media campaigns, digital marketing, product management and new product development, and customer loyalty programs.

Liza is a trusted advisor to large ASX listed blue chip organisations, mid-market, technology start-ups, not-for-profits, and small businesses. Having co-founded Global IQ Group, a boutique Strategy, Innovation and Marketing consulting firm, she has first-hand experience in the unique challenges that small business face. As a small business owner, she is passionate about helping other businesses survive and thrive in these uncertain times.

Qualifications

  • Master of Business Administration Executive – Australian Graduate School of Management
  • Lean Six Sigma Green Belt – University of Technology
  • Bachelor of Science (Honours) – University of New South Wales

Industry Experience

  • Professional Services
  • Consumer goods including food, homewares, white goods, electronics and building products
  • Technology start up
  • Engineering, construction, and the built environment
  • Trade marketing
  • Research and development
  • Not for profit organisations and industry associations
  • Government
  • B2B and B2C

Areas of Expertise

  • Business Strategy
  • Strategic Marketing
  • Brand development
  • Design thinking
  • Marketing communications, graphic design and content development
  • Digital Marketing
  • Advertising and promotions
  • Product and service development
  • Commercialising innovation
  • Sales and business development
  • Exhibitions, displays and point of sale
  • Packaging design
  • Events Management
  • Start up
  • Lean Six Sigma process improvement
  • Workshop facilitator

Small Business Experience

  • CEO and co-founder of Global IQ Group
  • Non-executive Director of AIRAH not-for-profit organisation

Book a Session with Liza Today

To request a business advice session with Liza Taylor, please complete the form below, and our team will get back to you to confirm your booking.

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