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Expand your business presence through Podcasting

March 13 @ 11:00 am - 2:00 pm


In this workshop, you will discover how podcasting can elevate your brand, connect with a wider audience, and establish your authority in your industry. You will be able to learn the 3 “P”s of Podcasting methodology – Preparation, Production, and Promotion. Serial podcasting expert Darren Saul will show you how to prepare and create your own podcast, how to produce it in a way that won’t cost loads of money and time, and how to promote it for maximum effect. Learn also why podcasting is the mother ship when it comes to generating an endless supply of audio, video, graphic, photo, and written content to use in your daily marketing activities – and this is something that we will all need more of in the future.


This interactive webinar is designed to give you an understanding of:
  • Why you should bother putting in the work to have your own podcast
  • Learn to identify when and why podcasting would be used as part of a marketing strategy
  • How podcasting leads to incredible brand awareness, collaboration and business results that you never saw coming
  • How you should promote your podcast for maximum leverage
  • What technology (audio and visual) you will really need and how much it will cost
  • How you should actually prepare and produce your podcast (and how much time it will actually take)
  • How to extract an endless supply of audio, video, graphic, photo and written marketing content from your podcast


  • This webinar is aimed at small businesses throughout NSW, and has a capacity to host up to 500 people.
  • This webinar is for business owners who have just started a business.
  • This webinar will take place on Zoom, click above to register. You will receive the Zoom link in an email prior to the workshop. This will be a live online event.
  • Attending and logging into the live zoom will come out of your allocated business connect hours.
This session is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business. To attend the workshop we require you to be registered in Business Connect. A team member from Realise Business will be in touch with instructions if you are not registered. Realise Business provides confidential, independent business advice and skills training for small businesses across Northern, Eastern, Southern and Central Sydney, as part of the NSW Government’s Business Connect program.  


Darren Saul is a professional photographer, a serial podcaster, strategist, trainer, coach, keynote speaker and student of human attention. He started heavily utilising the Power of Podcasting to build his photography business and was so amazed by the results he never looked back! He is now a Podcast Junkie who consults with organisations to help them get serious business results by integrating Podcasting into their marketing strategy.


March 13
11:00 am - 2:00 pm
Event Categories:

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!

Maricor Alzola
Marketing Coordinator