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From Concept to Clicks – Developing a plan for your digital product site

April 19 @ 11:00 am - 2:00 pm


Launching a successful digital product site requires more than just having a great idea. It involves strategic planning, effective execution, and continuous optimization. Whether you’re looking to sell software, e-books, courses, or other digital products, having a well-defined plan is essential to attract customers, drive sales, and grow your business. This workshop is designed to help you develop a comprehensive plan for your digital product site, covering everything from defining your target audience to implementing marketing strategies and optimizing user experience.


  • Understand the importance of strategic planning for digital product sites.
  • Learn how to define clear objectives and goals for your digital product site
  • Discover best practices for user experience (UX) design
  • Gain insights into content planning and creation strategies to drive engagement and conversions
  • Learn how to measure and analyze key performance metrics to optimize site performance
  • Develop a tailored plan for your digital product site that integrates branding, design, content, and functionality
  • Receive practical tips and resources for implementing and maintaining your digital product site effectively


Selim Karaaslan has been immersed in the world of web development for over 15 years. Initially, he offered web design services as a side hustle but his passion for the craft led him to delve deeper into the industry. Over time, Selim transitioned into developing and managing web servers, honing his skills in creating all-in-one, self-hosted website solutions. With a keen eye for optimisation and performance, Selim specializes in building websites that not only look great but also load faster and rank higher on search engines. His dedication to crafting top-notch digital experiences is evident in every project he undertakes.


Alternatively, you may sign up and purchase a Digital Solutions package through Realise Business. This event is funded and brought to you by the Australian Government – Australia Small Business Advisory Services (ASBAS) program.

This event is likely to book out, so if you need to cancel your registration please email bookings@realisebusiness.com.au.


April 19
11:00 am - 2:00 pm
Event Categories:

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!