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Telehealth And Your Business
If you’re an allied health, dental or medical practitioner and want to learn how to adapt your business model to incorporate telehealth services and promote your use of telehealth, this is the webinar for you!
With Covid-19, many practices found it necessary to shift from physically seeing patients to telehealth services. While telehealth will never replace the benefits of face to face consultations between patients and health practitioners, there are however advantages to utilising it in some circumstances.
In this presentation we’ll explore how practitioners can incorporate telehealth in their service offer and how you can market telehealth services to your patients, the communication channels and the key messages.
- How patient behaviour has changed?
- What is telehealth?
- How can you incorporate telehealth in your service offering?
- Why is it advantageous to use telehealth in your practice?
- What are patients current perceptions about telehealth?
- How can you market your telehealth services?
- What channels of communication can you use to promote it?
- What are the main communication messages.
Michelle Tayler is the founder of Marketing Practices, a membership designed to help allied health, medical and dental practices plan and implement effective marketing strategies. Her goal is to demystify marketing, remove the overwhelm and empower practice owners and practice managers to effectively attract and retain patients.
Michelle has over 20 years of experience in senior marketing positions for several multinational organisations. In recent years Michelle has used her vast amount of marketing knowledge to coach practice owners.
Michelle’s areas of expertise include marketing & brand strategy, digital & social media marketing, communication, patient engagement, reactivation and retention strategies.
You will receive an email confirmation with a link two days ahead of the webinar.