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Intro to Digital Advertising

March 26 @ 12:00 pm - 1:00 pm

Understanding the concept of digital advertising is crucial for businesses aiming to establish a strong online presence. This webinar is designed to provide participants with a comprehensive overview of key concepts, strategies, and tools in the realm of digital advertising.

LEARNING OUTCOMES
✅ Gain a clear understanding of the basic principles and concepts that underpin digital advertising
✅ Explore popular digital advertising platforms and learn how to choose the right channels for your business.
✅ Understand various ad formats and creative strategies to maximise engagement and impact
✅ Learn how to effectively target and segment your audience for precise and impactful digital advertising campaigns

YOUR PRESENTER – YESICA ALFONSO
Yesica has guided businesses to increase sales and returning customers by shaping their online presence. She’s worked with all sorts of interesting companies ranging from cyber-security, charities, drone services, education, beauty, coaching, online gaming, hospitality and real estate.

She also has an extensive background in Strategic Marketing through Google and Facebook Ads, Website Analytics, and Graphic Design. She can help you understand your target audience online, community growth and sales through her practical experience. Yesica has enabled many business owners to create their websites, design, do social media posts and assess marketing performance. To put it simply, Yesica is committed to getting the job done.

To attend this event, you must have signed up and purchased a Digital Solutions package through Realise Business. This event is funded and brought to you by the Australian Government – Australia Small Business Advisory Services (ASBAS) program. Please note that this webinar will be recorded ONLY for viewing by registered participants of this event and the recording will not be distributed or used for any other purpose.


REGISTER NOW

Details

Date:
March 26
Time:
12:00 pm - 1:00 pm
Event Categories:
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Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns
Executive

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!