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Leveraging LinkedIn to grow your online influence
Today a brand has many faces. It’s no longer solely up to the company marketing team to promote and sell the company wares. With social platforms like LinkedIn, so pervasive with its 600 million users worldwide (and 10 million in Australia), there’s a willing group of individuals who are already growing their online influence; ready to be mobilised as online ambassadors.
And while clients and community may have lost trust or grown tired of corporate speak, your people put an authentic humanity to your brand.
In this practical and empowering workshop, audience members will discover:
- Why LinkedIn is one of the most powerful and under-utilised tools for creating meaningful connections with potential customers, peers and future talent.
- The latest research-based tools and techniques for crafting a professional brand that establishes trust and credibility.
- How to leverage the latent power of individuals within your team or organization to become authentic online brand advocates.
About our Presenter
Kirryn Zerna is a captivating and creative speaker and educator whose presentations immediately translate into action. Widely recognised as an expert in brand communication strategy, Kirryn’s passion is to help individuals and teams to stand out in the age of online influence. Having spent over 15 years working with corporate and public sector clients large and small, Kirryn’s passion is to help clients get the
attention they deserve and the cut-through they desire.
Kirryn holds a Bachelor of Management, a Masters of Management and is a Graduate of the Australian Institute of Company Directors. In 2017 she was awarded the Kerrie Nairn Scholarship by Professional Speakers Australia and is a contributor to Smart Company, Internet Retailing and Westpac’s Ruby Connection.
Find out more…
Australian Small Business Advisory Services (ASBAS) Digital Solutions
ASBAS Digital Solutions is funded by the Commonwealth Department of Jobs and Small Business and managed by the Commonwealth Department of Industry, Innovation and Science. Small businesses around Australia now have access to individual support to grow their digital capabilities through Australian Small Business Advisory Services (ASBAS) Digital Solutions. ASBAS Digital Solutions offers small businesses low cost, high quality advice on a range of digital solutions to meet their business needs.
MEDIA RELEASE: By attending this event you agree that Realise Business may use photographs or video footage taken of yourself during the event for marketing purposes; including DVD production, posting on the Realise Business website, and or social media platforms, or for future Realise Business events.