FACE-TO-FACE WORKSHOP
Branding is the process of giving a meaning to a company, products, or services by creating and shaping a brand in consumers’ minds. This workshop will help you understand how to build a branding strategy to help customers quickly identify and experience the brand and give them a reason to choose that product over the competition’s, by clarifying what this particular brand is, and is not.
In very simple words, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.
LEARNING OUTCOMES
- Understand the four brand elements that you need to define your direction.
- Learn the TOP brand positioning that will target your ideal audience, separate you from competitors and increase awareness in your market.
- Shape your brand with one distinct persona and design to stand out in your industry.
- Discover the six ways to create a memorable brand.
REGISTER HERE
WHO IS THIS FOR?
- This workshop is aimed at small businesses throughout NSW, and has a capacity to host up to 20 people.
- This workshop is for business owners who have just started a business.
- This will be a live event held at a venue in Sydney’s CBD – you will receive venue details via email closer to the workshop date.
- Attending this event will come out of your allocated business connect hours.
This event will be delivered by Realise Business, an approved independent provider for Service NSW Business Connect.
YOUR PRESENTER – THERESE TARLINTON
Therese Tarlinton – Therese excels in articulating brand value, securing collaborations, contracts, partnerships, and sponsors for growth. In her early career, she successfully brought Jeep, Sesame Street, and United Colors of Benetton on board as licensing partners, leveraging these collaborations to build a global business. Sharing her expertise, Therese authored the Amazon best-selling book, “SWAP! Marketing without Money,” offering invaluable insights into partnership acquisition.
