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Marketing without money

April 12 @ 10:00 am - 12:00 pm


Most businesses feel like their marketing is out of their control and it’s lonely making those decisions without experience. Other business owners struggle with marketing and finding ways to get their brand to stand out with a small budget. They’ve developed a reliance on using FB ads to get to their desired audience but with the changing algorithms, it’s difficult to understand.

Forbes Magazine and American Express say that Partnership Marketing is the fastest way to grow your audience, your brand, and your sales. By collaborating with other businesses, you will get your brand in front of thousands of your ideal customers, increase your credibility in your industry and improve the profitability in your business. In this face-to-face workshop, you will gain a comprehensive understanding of strategic partnership marketing as powerful tool for enhancing brand visibility, credibility and sales growth for businesses operating on a limited budget.


  • Learn the three different types of marketing partnerships you can use to grow your business

  • Discover the 16 most important assets in your business you can leverage to collaborate with other brands – and it doesn’t include your social following

  • Take away the 6 steps you can implement to become a sought-after brand other brands want to work with



    • This workshop is aimed at small businesses throughout NSW, and has a capacity to host up to 20 people.
    • This workshop is for business owners who have just started a business.
    • This will be a live event held at a venue in Sydney’s CBD – you will receive venue details via email closer to the workshop date.
    • Attending this event will come out of your allocated business connect hours.

    This event will be delivered by Realise Business, an approved independent provider for Service NSW Business Connect.


    Therese Tarlinton – Therese excels in articulating brand value, securing collaborations, contracts, partnerships, and sponsors for growth. In her early career, she successfully brought Jeep, Sesame Street, and United Colors of Benetton on board as licensing partners, leveraging these collaborations to build a global business. Sharing her expertise, Therese authored the Amazon best-selling book, “SWAP! Marketing without Money,” offering invaluable insights into partnership acquisition.


    April 12
    10:00 am - 12:00 pm
    Event Categories:


    McGrath Executive Suites
    Level 5, 115 Pitt Street
    Sydney, NSW Australia
    + Google Map

    Martin Rogers
    Chief Executive Officer

    Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

    Mark McCrea
    Chief Operations Officer

    Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

    Razz Khan
    Chief Marketing Officer

    With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

    Greg Kay
    Chief Commercial Officer

    Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

    Chris Wilborn
    Contracts Manager And Advisor

    Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

    Lindsay Munns

    As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

    Marisa Barresi
    Office / Client Coordinator
    - Business Connect

    Shanice Bangar
    Events / Client Coordinator - Digital Solutions

    Mona Bucog
    Event Coordinator

    Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!