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(Webinar) Running effective online ads

ONLINE WORKSHOP

Online advertising is a powerful tool for growing your business, but running ads effectively requires more than just boosting posts. This webinar will guide you through the fundamentals of targeted ad campaigns, helping you understand the customer journey from brand awareness to conversion. You will also explore key engagement metrics, how to measure ad success, and the basics of manual ad management. Plus, get a brief introduction to AI-powered tools for advanced ad optimisation, making your campaigns more efficient and results-driven.

LEARNING OUTCOMES

  • Understand the customer journey and how online ads drive engagement and conversions.
  • Learn the difference between boosted posts and targeted ad campaigns for better ROI (return on investment).
  •  Identify key engagement metrics to measure ad performance.
  • Gain insights into lead generation and conversion strategies through online advertising.
  • Get an introduction to manual ad management fundamentals and an overview of AI tools for advanced optimisation.

REGISTER HERE

WHO IS THIS FOR?

  • This webinar is aimed at small businesses throughout Sydney, and has a capacity to host up to 50 people.

  • This webinar is for small business owners looking to grow their businesses.

  • This webinar will take place on Zoom, click above to register.

  • Customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.

This event will be delivered by Realise Business, an approved independent provider for Service NSW Business Connect.

YOUR PRESENTER – MIKE HILLSDON

Mike is a seasoned professional in online marketing and AI software for corporates and Small Businesses since 1996 and in Facebook marketing since 2008. He is recognised as a Meta Marketing Partner and proficient in setting up business pages, keeping accounts secure, owning, and managing meta-assets, creating content, and acquiring new customers.

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