FACE-TO-FACE WORKSHOP
A strong brand is a powerful financial asset that can significantly impact a business’s ability to grow, attract funding, and maintain long-term success. Beyond just a logo or tagline, brand equity represents the trust, recognition, and value your business holds in the market—factors that directly influence revenue, customer retention, and financial opportunities.
Investors, lenders, and suppliers are more likely to engage with businesses that demonstrate strong brand positioning, market credibility, and consistent messaging. A well-established brand can command premium pricing, create customer loyalty, and open doors to better financial terms, including funding opportunities, partnerships, and increased business valuation.
This workshop will explore how businesses can build and leverage brand equity to strengthen their financial position, improve cash flow, and attract investors. Whether you’re a growing business looking to scale or an established entrepreneur seeking funding, understanding the financial impact of branding is crucial to long-term sustainability and profitability.
LEARNING OUTCOMES
- Understand the financial impact of strong brand equity.
- Learn how to position your brand to attract funding and investment.
- Discover branding strategies that drive financial growth.
- Gain insights into leveraging brand perception for better pricing and cash flow.
- Explore real-world examples of branding as a financial advantage.
REGISTER HERE
WHO IS THIS FOR?
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This workshop is aimed at entrepreneurs throughout NSW and has a capacity to host up to 20 people.
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This workshop is for business owners who have just started a business or have an established business.
- Customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
This event will be delivered by Realise Business, an approved independent provider for Service NSW Business Connect.
YOUR PRESENTER – ANASTASIA THEODOROPOULOS
Anastasia currently owns and operates her own business in the finance sector and has built a portfolio in which she has thousands of clients, offering over 15 years of experience and well developed industry knowledge with expertise in negotiation and financial data analysis. She has access to a wide range of financial products and services and an understanding of policies providing her with the ability to find a solution and systems for all individuals.
