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Crafting Content

Creating a consistent content plan is a vital way of standing out and attracting attention through social media. If your best post was 3 months ago, then you will be forgotten.

You are building a case for credibility in the types of information (content) that you create and share. Having a plan and being strategic in the areas you focus on, will not only help you stand out it will help you position your brand as the go-to expert in the mind of your customers. This workshop will explore the different types of content that can be effective in telling your story from photos, to video or to written communication.

In this practical workshop you will:

  • Create an annual editorial plan
  • Create a content framework that maps out what’s in and out
  • Assess different types of content styles (like video and photography) and examples of how they can be used successfully.
  • Review of the different social platforms, including Instagram Stories.

This workshop is ideal for business owners who:

  • Know they need to be online but are not sure what to do
  • Are affected by changes in their market environment and are now thinking of new ways to attract customers
These workshops are funded by Transport for NSW, through Business Connect, to provide assistance to small businesses affected by the construction of the CBD & South East Light Rail.

About our Presenter

Kirryn Zerna

Presenter

Kirryn Zerna is a captivating and creative speaker and educator whose presentations immediately translate into action. Widely recognised as an expert in brand communication strategy, Kirryn’s passion is to help individuals and teams to stand out in the age of online influence. Having spent over 15 years working with corporate and public sector clients large and small, Kirryn’s passion is to help clients get the attention they deserve and the cut-through they desire.

Kirryn holds a Bachelor of Management, a Masters of Management and is a Graduate of the Australian Institute of Company Directors. In 2017 she was awarded the Kerrie Nairn Scholarship by Professional Speakers Australia and is a contributor to Smart Company, Internet Retailing and Westpac’s Ruby Connection.

Find out more…


Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business Find out more.


MEDIA RELEASE: By attending this event you agree that Realise Business may use photographs or video footage taken of yourself during the event for marketing purposes; including DVD production, posting on the Realise Business website, and or social media platforms, or for future Realise Business events.

 
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