Online Workshop
A customer journey map helps identify areas of friction, creates empathy, and really does keep customers at the heart of every interaction during their journey with you. What makes a customer journey map highly valuable is its process. Creating one requires you to perform detailed customer research that leads to compelling customer-centric stories that can be visualised along the journey.
Join our session with Proto Partners CEO, Damian Kernahan as we look at why every business needs a customer journey map.
Learning Outcomes:
- Induction to customer experience
- Building blocks of customer journey mapping
- Developing a persona
- CJM Creation Exercise: Understanding Current State
- CJM Creation Exercise: Defining journey phases and steps
- CJM Creation Exercise: Evaluating customer issues & pain points
- Insight generation and solution brainstorming for future state
Our Presenter

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Media Release
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