There are multiple channels now available for small business owners to get their message out to new and existing customers. These channels rely on one thing and that’s quality content that influences your audience, i.e. killer content.
In this 90 minute expert talk you will learn:
- How to come up with content ideas that will engage your audience
- Strategies to help choose the right type of content for your business
- Tips on how to develop your content writing skills
- How to integrate content into your strategic marketing plan
- Tips on developing a content plan you can stick to
- Easy methods for content distribution via social media
Customers are increasingly searching for more information about a product or service before they make a purchase decision and killer content is the perfect tool to get your customers over the line.
About Joanne Ryan
Joanne Ryan is the Managing Director of Infodec Communications a marketing communications company that was established in 2009.
The company has successfully supported a wide variety of clients by providing engaging content, public relations and strategic advice. Infodec Communications client list includes industry groups, large corporations, Federal Government agencies, online media organisations, individuals and small businesses across multiple sectors.
She has hands on media experience having worked across the areas of editorial, marketing and government relations at News Limited for a number of years.
Joanne Ryan has published articles about communications policy and has given presentations to a wide variety of businesses and industry groups about the various forms of content marketing and writing.
Her formal qualifications include a Bachelor of Arts (Communications) and Master of International Studies from the University of Sydney.
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