Online Workshop
Stories can be the most powerful tool you have to captivate that attention and cut through the digital noise. Especially when you only have a short window to get noticed.
In this workshop you’ll learn all the different ways to use stories to attract attention, gather new customer leads and then grow your business.
What you will learn:
- The Focus: Are you clear on who your customer is and how you help? Finetune focus to create compelling stories.
- The Story Ideas: What elements of your business make for good stories? We’ll explore these ideas and how they relate to engaging your customer.
- The Campaign: How can you use stories to capture attention and attract new customers? We’ll work through a version of the sales funnel with practical actions you can apply for your business and marketing.
Kirryn Zerna
Presenter
Kirryn Zerna is a captivating and creative speaker and educator whose presentations immediately translate into action. Widely recognised as an expert in brand communication strategy, Kirryn’s passion is to help individuals and teams to stand out in the age of online influence. Having spent over 15 years working with corporate and public sector clients large and small, Kirryn’s passion is to help clients get the attention they deserve and the cut-through they desire.
Kirryn holds a Bachelor of Management, a Masters of Management and is a Graduate of the Australian Institute of Company Directors. In 2017 she was awarded the Kerrie Nairn Scholarship by Professional Speakers Australia and is a contributor to Smart Company, Internet Retailing and Westpac’s Ruby Connection.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start or grow your small business Find out more.
To attend the workshop we require you to be registered in Business Connect. A team member from Realise Business in be in touch with instructions if you are not registered.
Media Release
By attending this event you agree that Realise Business may use photographs or video footage taken of yourself during the event for marketing purposes; including DVD production, posting on the Realise Business website, and or social media platforms, or for future Realise Business events.
