Learn how to use Google AdWords to advertise your business online
Speaker Hendrik Vos takes you on a journey to de-mystify Google AdWords, aiding your understanding of what it is, and how to use it effectively in your business. You’ll learn how to align your business goals to a a digital strategy that uses AdWords to help you procure new highly targeted leads in a cost effective way.
You’ll also discover how understanding micro-moments in consumer behaviour can help you to shape their decisions, and convert them to a sale. Hendrik will warn you of the common mistakes people make when using AdWords for the first time, and teach you strategies to avoid them, and instead implement successful campaigns.
- What AdWords is, and how your business can use it
- How to align your business goals to a digital strategy
- Understand how micro-moments in consumer behaviour shape decisions and preferences
- Common mistakes made by new AdWords advertisers and how to avoid them.
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