Learn how to use Google AdWords to advertise your business online
Speaker Hendrik Vos takes you on a journey to de-mystify Google AdWords, aiding your understanding of what it is, and how to use it effectively in your business. You’ll learn how to align your business goals to a a digital strategy that uses AdWords to help you procure new highly targeted leads in a cost effective way.
You’ll also discover how understanding micro-moments in consumer behaviour can help you to shape their decisions, and convert them to a sale. Hendrik will warn you of the common mistakes people make when using AdWords for the first time, and teach you strategies to avoid them, and instead implement successful campaigns.
Learning Outcomes
- What AdWords is, and how your business can use it
- How to align your business goals to a digital strategy
- Understand how micro-moments in consumer behaviour shape decisions and preferences
- Common mistakes made by new AdWords advertisers and how to avoid them.
Our Speaker
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