June 7, 2023

10:30 am to 2:30 pm


Authentic communications are an essential ingredient for success in business! In this 4-hour live workshop, Purpose & Brand Consultant Justin Cooper will take you through a series of exercises to explore and define:

  • The Purpose of your business/brand
  • What you offer to your prospects & customers that is most valuable
  • The problems you solve for your customers
  • Who your ideal customer is
  • The structure of an authentic & compelling ‘Brand Promise’ (also known as Value Proposition or brand positioning)


  • At the end of this interactive workshop, you should have a good understanding of:
  • The ‘Why’ (Purpose) that drives you and your business
  • The problems and challenges your customers face, and how to solve them
  • Who your ideal customers are
  • The outcomes you deliver to them
  • What makes your brand different
  • The structure of an Authentic Brand Promise (ABP) statement
  • How to articulate your own ABP – a key communication to help you market and sell your products & services


  • This workshop is aimed at small businesses throughout NSW, and has a capacity to host up to 25 people.
  • This workshop is for business owners who have just started a business.
  • This workshop will take place at a venue in Sydney; details will provided to you by email closer to the event date.
  • Attending this workshop will come out of your allocated business connect hours.

This workshop is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

To attend the workshop we require you to be registered in Business Connect. A team member from Realise Business will be in touch with instructions if you are not registered.

Realise Business provides confidential, independent business advice and skills training for small businesses across Northern, Eastern, Southern and Central Sydney, as part of the NSW Government’s Business Connect program.

Attending this event will consolidate your thinking about starting a business in NSW. You’ll then be eligible to book an advisory session to test your business idea.


As the founder of Brand Purpose.Co, Justin Cooper works with entrepreneurs, business owners, and business leaders to help them define their Purpose, and align it with their brands’ identity, positioning, offering, and communications. He combines strategic brand-building experience – developed over a 30+ years working as a brand marketer on global and SME brands, with a revolutionary business meditation process – developed over the past 10 years as a Purpose coach & consultant. This new approach uses guided meditation to help business and brand owners to identify the deeper ‘why’ or Purpose of their start up, or existing business or brand. This process has helped over 300 business owners and start-ups since 2012 to access deeper information hidden in their subconscious, that helps them define what their brand stands for, why it exists, and what it is here to do for its customers.

Realise Business is Not-for-Profit, and funded by all levels of Government, which means you can get advice from our highly experienced business advisors for a fraction of the cost of private business coaching. Find out more


By attending this event you agree that Realise Business may use photographs or video footage taken of yourself during the event for marketing purposes; including DVD production, posting on the Realise Business website, and or social media platforms, or for future
Realise Business events.

Event Location:


L26, 1 Bligh Street, Sydney, NSW, 2000