June 6, 2022

10:00 am to 11:30 am

Online Session

Every company needs a big picture outlook – a start-up business looking to secure an investment, validate their idea, or a SME looking to expand. A defined marketing strategy will set the overall direction and goals for your marketing. It will show potential partners, suppliers or retailers that you are serious about your business, and you have a plan of action to make sure you get there. A marketing strategy can set your business up for success. Learn why and how to make one for your business to enable your company to grow and scale.

Learning Outcomes:

  • Articulate the goals of the business and define a 7-step marketing strategy to achieve them.
  • Identify your target audiences, the competitive landscape and be able to communicate your own story to convert more customers in less time.
  • Discover the four channels to engage your customers, tactics to implement and the measurements of performance against KPI’s and benchmarks.

Who is this for?

  • This webinar is aimed at small businesses throughout NSW, and has a capacity to host up to 500 people.
  • This webinar is for business owners who have just started a business or have an established business.
  • This webinar will take place on Zoom, click below to register. You will receive the Zoom link in an email prior to the workshop. This will be a live online event.
  • Those who attend will receive a copy of available resources and the recording.

Business Connect is a dedicated and personalised program that provides trusted advice to help you to start, run, adapt or grow your small business.

Realise Business provides confidential, independent business advice and skills training for small businesses across NSW as part of the NSW Government’s Business Connect Program.

Our Presenter: Therese Tarlinton


When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to Therese Tarlinton. Therese knows how to speak to brands to secure collaborations, contras, partnerships and sponsors, so they can grow.

Early in her career, she convinced Jeep, Sesame Street and United Colors of Benetton to become licensing partners and manufactured under their brands, using the power of partnerships to create a global business.

She wrote her first book SWAP! Marketing without money to help brands secure partnerships -sharing all her best secrets. It’s proving pretty popular and has become an Amazon best-selling, multi award winning book and even got the ABLE 2022 Book of the Year Gold Medal.

Realise Business is Not-for-Profit, and funded by all levels of Government, which means you can get advice from our highly experienced business advisors for a fraction of the cost of private business coaching. Find out more


By attending this event you agree that Realise Business may use photographs or video footage taken of yourself during the event for marketing purposes; including DVD production, posting on the Realise Business website, and or social media platforms, or for future
Realise Business events.


Bookings are closed for this event.

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