The challenge isn’t just about selling products; it’s about moving them off the shelves and into the hands of your customers. This webinar is crafted for businesses aiming to master the art of turning product potential into tangible sales. Whether you’re an established brand or a startup, understanding the dynamics of effective product marketing is essential to staying ahead in the competitive market.
- Explore strategies to position your products for optimal visibility and market appeal.
- Craft compelling product messages that resonate with your target audience and drive action.
- Learn how to leverage digital platforms to maximize product visibility and sales.
- Explore creative marketing tactics designed to capture attention and drive product interest.
YOUR PRESENTER - THERESE TARLINTON
When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to Therese Tarlinton. Therese knows how to speak to brands to secure collaborations, contras, partnerships and sponsors, so they can grow.
Early in her career, she convinced Jeep, Sesame Street and United Colors of Benetton to become licensing partners and manufactured under their brands, using the power of partnerships to create a global business.
She wrote her first book SWAP! Marketing without money to help brands secure partnerships -sharing all her best secrets. It’s proving pretty popular and has become an Amazon best-selling, multi award winning book and even got the ABLE 2022 Book of the Year Gold Medal.
Realise Business is Not-for-Profit, and funded by all levels of Government, which means you can get advice from our highly experienced business advisors for a fraction of the cost of private business coaching. Find out more
By attending this event you agree that Realise Business may use photographs or video footage taken of yourself during the event for marketing purposes; including DVD production, posting on the Realise Business website, and or social media platforms, or for future
Realise Business events.
WHO IS THIS FOR?
- This webinar is aimed at small businesses throughout NSW, and has a capacity to host up to 50 people.
- This webinar is for business owners who have just started a business.
- This webinar will take place on Zoom, click above to register. You will receive the Zoom link in an email prior to the workshop. This will be a live online event.
- Attending and logging into the live Zoom will come out of your allocated business connect hours.
This session is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
To attend the workshop we require you to be registered in Business Connect. A team member from Realise Business will be in touch with instructions if you are not registered.
Realise Business provides confidential, independent business advice and skills training for small businesses across Northern, Eastern, Southern and Central Sydney, as part of the NSW Government’s Business Connect program.
YOUR PRESENTER - THERESE TARLINTON
When companies seek to expand their audience, boost credibility, and increase profits, they turn to Therese Tarlinton. Therese excels in articulating brand value, securing collaborations, contracts, partnerships, and sponsors for growth. In her early career, she successfully brought Jeep, Sesame Street, and United Colors of Benetton on board as licensing partners, leveraging these collaborations to build a global business. Sharing her expertise, Therese authored the Amazon best-selling book, "SWAP! Marketing without Money," offering invaluable insights into partnership acquisition. This acclaimed book has earned multiple awards, including the ABLE 2022 Book of the Year Gold Medal.