Online Webinar
Google Analytics is one of the most popular digital analytics software. It allows you to track many important metrics.
In this webinar, you will fast-track your Google Analytics knowledge and skills. You will learn how to begin using your Google Analytics reports to understand the performance of your website and your marketing. Plus, you will find out about the recent changes Google has released and if you should be using the new version of Google Analytics.
Learning outcomes:
- An introduction to Google Analytics and important terminology
- What’s new in Google Analytics (including the latest version)
- Walk-through of essential reports
- Best practices for tracking your marketing campaigns
- Introduction to configuring and customising Google Analytics
Our Presenter
Benjamin Mangold
Benjamin Mangold is the co-founder of Loves Data, where his unique approach to digital analytics and online marketing helps organizations of all sizes make their data actionable.
He has worked closely with Google since 2007, presenting at events and workshops for Google and consulting with Google’s advertising clients. In 2010, Benjamin became the first trainer certified by Google for both Google Ads (then AdWords) and Google Analytics.
He has consulted with leading brands on data-driven integrated online campaigns, helping business, government, education and non-profit organisations to measure and improve their results. Today, Benjamin shares his knowledge and experience with his community, and through his YouTube channel, blog, and courses.
This session is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
To attend the workshop we require you to be registered in Business Connect. A team member from Realise Business in be in touch with instructions if you are not registered.
Media Release
By attending this event you agree that Realise Business may use photographs or video footage taken of yourself during the event for marketing purposes; including DVD production, posting on the Realise Business website, and or social media platforms, or for future Realise Business events.
