How to create brand awareness and sales through social media shares, reviews and word of mouth 

How to create brand awareness and sales through social media shares, reviews and word of mouth 

Did you know that:

  • 92% of consumers trust recommendations from friends and family more than any other form of advertising?
  • 20% to 50% of purchases are the result of a word-of-mouth recommendation?
  • Only 10% of consumers trust brands?
  • 70% of consumers read online customer reviews when considering a brand?
  • 81% of consumers are influenced by their friends’ social media posts?

Source: Lithium and AdAge

What this means is that in the digital age of the ‘always on,’ ‘connected customer’, your customers should form an integral part of your marketing strategy.  People buy from businesses that they know, like and trust; and from businesses that are referred to them by their friends. People trust other people and as a business owner you should tap into the power of both online and offline word of mouth referrals.

Your customers can be your marketing foot soldiers. Human driven marketing which consists of internet reviews, word of mouth referrals, peer recommendations and social media conversations form a large part of today’s marketing. How do you get your customers to market you? Simple. Give them a reason to rave about your offering and service.

You should consider:

  • Your customer’s experience – what can customers expect to receive every single time they interact with your business and brand?
  • What will they say about your brand; your business to their friends over dinner?
  • What will they say about you on Google reviews?

If you can be a brand that really expresses care around the customer experience, it is only natural that your customers will want to rave about their experience with your business in their online and offline conversations.

How do you empower customers to ‘speak’ on your behalf?

You can create an astounding emotional connection or a buzz-worthy experience that will make them love you, want to talk about you and thus spread your story.

You can empower your staff to take considered risks and do something conversation-worthy. This shows your service culture embraces the customer’s needs with a desire to delight and surprise.

You can consciously build an emotional connection into your user experience at every customer touchpoint – one that encourages people to talk about you.

Create intentional ‘Peak Moments’

A peak moment is any interaction or experience in your customer’s buying journey with your business that will compel them to pull out their cameras, share the story or leave a rave review

Be intentional about creating peak moments. You can you create insta-moments and make post-worthy things happen. Consider what peak moments you can create that are memorable, unique, meaningful, exhilarating and spark conversation.

If you would like some assistance to create a ‘peak moment,’ make an appointment with one of our Business Advisors. Contact Realise Business by calling 02 9545 5900 or emailing bookings@realisebusiness.com.au.

– This article was written by Sara Berry. To know more about Sara Berry please click here.

Share the Post:

Find the Right Digital Solution for Your Business

Related Posts

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!