How to market your restaurant for tourists

Parramatta is fast becoming a popular destination for day trips and holiday makers and with the summer holidays just a few weeks away, its time to make sure you make the most of this lucrative tourism customer. Parramatta is steadily building a reputation as a place to visit for vibrant multicultural events and dining experiences in Eat Street, heritage tourism as the home of Australia’s oldest surviving government building and Parramatta Park and Lake.

Not surprisingly, the internet has had a massive impact on tourism, with google search being the number one source of information for tourists visiting a new place.

Make sure your business is found on a Google Information Search 

A tourist visiting the area is likely to search ‘things to do in Parramatta,’ and if they do – will your business be found?

Our search turned up these websites as the top-ranking sites for ‘things to do in Parramatta,’ can you find your business in these listings?

Discover Parramatta:

https://www.discoverparramatta.com/see-and-do

Time Out:

https://www.timeout.com/sydney/things-to-do/parramatta-area-guide

Tripadvisor:

https://www.tripadvisor.com.au/Attractions-g1234132-Activities-Parramatta_Greater_Sydney_New_South_Wales.html

Ellas List:

https://www.ellaslist.com.au/articles/six-of-the-best-attractions-to-explore-with-kids-in-parramatta

Make friends with the local hotel managers

Hotel guests who are not familiar with the area will likely ask hotel staff members for local café and dining options, make sure that your local hotel owners know about your business and specials – maybe even suggest they follow your social media to be kept up to date easily.

Use your social media platforms to be found online

Chances are out of towners will do a google search on their mobile, so make sure you use Facebook or Instagram to display your delicious dishes and specials and showcase your customers enjoying their meals.

Get reviews

Online reviews are an important part of business today, but particularly for restaurants with a whopping 60% of people reading reviews as part of their decision-making process for choosing a restaurant to dine at.

Google my business

As the festive season is also the season for tourism, there is no better time than now to refine your Google My Business listing.

Submit your business to Google my Business – your free google listing appears right when people are searching – go to google.com/business and select “Start now” to list your business.

Need help with any of these? Contact our business advisors for your free business support sessions.

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