Success in business is about understanding the market you’re in and devising ways to improve the products, services or business structures on which your competitors run their companies. It’s about standing out from the crowd by offering something unique that will catch the attention of prospective clients.

Starting up a company is not easy. I did it because I wanted the challenge of starting up my business and using that experience to help others start theirs.

We’ve been very successful with grants, growing our business and receiving an internationally recognised award.

Along the journey we’ve experienced a lot, learnt heaps and I’d like to share that with you.

The outcomes from this presentation will enable you to:

  • Leverage what you have and what’s available to your advantage when money is tight
  • See the advantages of flexible workforce models and tapping into underutilised talent
  • Appreciate how important company culture and focus is to the smooth running of your business

The topics you will cover include:

  • Personal journey – from public sector safety to start-up company rollercoaster
  • Setting up a flexible work model to sustain business
  • Taking new ideas, products and services to market
  • Lessons I learnt taking the business to internationally recognized success.


Speaker Bio 

Natalie Chapman

Natalie is the winner of a 2013 Stevie Award for Female Entrepreneur of the Year Asia, Australia, and New Zealand and is a professional speaker and an active mentor.

Natalie is a passionate and driven marketing/communications professional with more than 15 years’ experience identifying and exploiting commercial opportunities for technical innovation. She is committed to taking Australian products and services to the global market and leveraging growth opportunities for new and established businesses. She enjoys engaging with audiences in commercialisation and innovation forums and contributing to the development of the next generation of technology leaders in Australia.

A trained chemist with qualifications in business and marketing, Natalie’s experience on both sides of the technology commercialisation table gives her a unique ability to create clearly defined paths to market for a wide range of products and services.

Natalie’s greatest assets lie in her ability to distil complex issues and concepts into simple solutions. Her diverse professional background covers the scientific, engineering services, government, university and financial sectors. As Leader, Business Development and Marketing at ANSTO, Natalie developed global business proposals, incubated and grew new businesses, provided strategic business advice to the ANSTO executive and managed the commercialisation of the company’s IP portfolio; and Undergraduate Recruitment Coordinator at the University of Wollongong, where she developed  a multi-faceted university engagement initiative called Discovery Days.


Friday February 21, 2014

47 President Avenue