How to use storytelling to engage more customers

Customers are driven by emotions. So, recalling stories that contain emotional cues makes it easier to attract and persuade current and potential customers. Just as “a picture is worth a thousand words” a well-told story in words, pictures and video has the power to capture the imagination, and to connect your information or message in […]

Restauranteurs’ Collaborative plans to light up Parramatta as a key dining destination

Some of Parramatta’s key restaurant owners and operators recently attended the inaugural meeting of ‘The Restauranteurs’ Collaborative’ on 4 June 2019 at Bay Visa Dessert Bar and Café. The new initiative, designed to lift the profile of Parramatta as one of Sydney’s key dining destinations, was attended by twenty-seven owners and operators, The Hon. Alan […]

How targeted marketing has helped the Parramatta Active Movement Studio grow

With a strong passion for movement, exercise and helping people achieve their full physical function, Mathew and Kyle started Active Movement Studio in the Parramatta CBD. Physiotherapist Mathew, had previously worked in a standard clinic for many years without access to a functioning gym. He realised that he needed to combine his Physiotherapy treatments with […]

EOFY Planning | A Time for reflection and refocus

As we reach the end of the financial year, many businesses consider what they could have done better in the preceding year. In EOFY business advisory sessions we take the time to celebrate the wins, but we also reflect upon and unpack the past year to inform planning for the new financial year. A common […]

The 2 Things Successful Business Owners Do Differently

The stress of juggling the day-to-day management of your business is always at the forefront of your mind. Managing your team, your cashflow and generating leads to become more profitable can be all consuming of your time. There are many ways to be on-top of the day to day needs to reduce your stress and to […]

Update on the Bankwest Stadium Game-Goers Activation

Many venues put effort into marketing their game-goers special offer through their own marketing channels including websites, Facebook and Instagram. The Do Something on Eat Street Parramatta decals were displayed at their entrances and printed restaurant guides were handed out at Parramatta Station and near the Stadium on game days. Press ads ran in a […]

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