• Matthew Lye, Business Advisor

    Matthew Lye, Business Advisor

    “Innovation not preservation is a key to a successful businesses”.

Matthew Lye, Business Advisor

Having initial employment with large business, Matt’s passion for SME’s was born due to the necessary dealings he had forged and the associations he built. After a couple of years abroad, living and working in London, Matt returned to Sydney to complete his studies in Business, Accounting and Graphic Design. Having worked with many business owners whilst running his own business; Matt’s approach to business issues and challenges is hands on and practical. He has since met with and provided assistance to many small business owners, from start-ups to established businesses in a multitude of industries.

Matt Lye’s years of experience in providing useful advice to a range of business owners from doctor’s through to café owners, manufacturers, importers and exporters, equips him with a wide range of skills and a deep understanding about business diversity, tenacity and growth.

While he comes from a financial background he has also worked across the areas of marketing, sales and human resources for large organisations and across several industries.

Before becoming part of the Realise Business team Matt worked for Sydney Business for the past four years rolling out the New Enterprise Incentive Scheme (NEIS) and providing business advisory services from North Sydney to Hornsby and Palm Beach.  He has also operated his own business helping entrepreneurs with financial and business planning advice.

Matt’s impressive business background involves rolling out pricing worldwide for Laura Ashley in London, being involved in the re-branding of Woolworths and Qantas and launching the Lexus models for Toyota.  He was also the Financial Controller for Bayer.

He is a strong believer in the Realise Business product offering that forms part of the Business Connect funding program including the membership benefits, the free 2-hour business advice sessions and more.  He is proud to be part of what he believes is a ‘strong and experienced advisory team’.

Matt gets a significant amount of enjoyment by working with business owners to find out where they want to be, their passions and how equipped they are to carry out their goals.  Once these points are determined he focuses on ‘working out how we can help business owners reach these goals through the many channels that we have’.

Owning his own business has given him a clear understanding of key functions including staff, productivity, margins, cash flow and how to work with large organisations.  He said one concerning issue that he sees relates to businesses leaving themselves open by ‘putting all their eggs in one basket’ once they have secured regular work with a large client.  He encourages businesses to continue to build a diverse client base rather than relying on a large client because that reliance leaves them vulnerable if they lose the contract, meaning they must downsize immediately.

Matt believes that the three top mistakes that he often sees are small businesses that overestimate sales, appoint incorrect people for roles within the company because the job description hasn’t been written well and those that set up in an incorrect location.

When clients first come to him he works with them to do a quick audit of the business so that key areas of business concern can be identified.  Once that’s done it’s about setting KPIs and developing strategies that will help meet those goals.

One of Matt’s favourite quotes related to business is ‘be passionate about it’ because he believes if you are passionate about it you won’t mind doing it.   He believes that his key strength is his mature business experience and he welcomes the opportunity to be able to share that knowledge to assist others.

Matt’s Qualifications & Accreditations:

  • Diploma Business & Design

Matt’s Areas of Expertise Include:

  • Access to finance, banking & finance, bookkeeping, budgeting, taxation issues
  • Business planning
  • Business disruption & crisis management
  • Commercial leasing
  • Creative industries
  • HR, staffing & retention
  • Information Technology
  • Insurance
  • Market Research
  • Marketing & Sales
  • Pricing & costing
  • Start-ups
  • Strategic planning
  • Workplace Health & Safety

Matt’s Industry Experience Includes:

  • Agriculture, Forestry and Fishing
  • Manufacturing
  • Construction
  • Retail Trade
  • Information Media and Telecommunications
  • financial and Insurance Services
  • Professional, Scientific and Technical Services
  • Administration and Support Services
  • Public Administration and Safety
  • Health Care and Social Assistance
  • Other Services

Book a Session with Matthew Today

To request a business advice session with Matthew Lye, please complete the form below, and our team will get back to you to confirm your booking.


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