The downtime arising from Covid-19 restrictions allowed Juliet Tadiaman from Mama J’s Kitchen to review, reset and pivot her business to meet the changing needs of her food loving customers – and it paid big dividends.
Working with Realise Business Advisor Tim Noye, Juliet developed a strategy that resulted in a 40% sales increase for a new Happy Hour Menu.
To improve productivity and profits, Juliet and Tim created a tailored food-costing template, reducing raw material costs. They scheduled in food preparation in advance and staff cross-training during quiet periods to boost productivity. Documented Health and Safety protocols were introduced to ensure a consistent approach to customer safety.
Tapping into effective social media strategies and local marketing campaigns also strengthened customer engagement with Mama J’s Kitchen. The Happy Hour Menu has been a highlight, boosting foot traffic and positive relationships with locals.
Juliet could not be happier commenting, “Although Covid has been difficult, I feel we used the quieter time wisely. This is the first time I have had a chance to further look into my processes and make real improvements.
“I feel like I have a better understanding of the business and am really excited for the future!”
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