The owner of a bustling beverage business, Elie Daher was flat out overseeing his three coffee houses, leaving little time to actively market them. But, after a drop in local foot traffic signalled changing times, Elie seized the chance to work with Realise Business on a new business website.
The petite Mr. Phillip’s coffee house in Phillip Street was established in 2017, long before current COVID-19 restrictions reduced office worker patronage in downtown Parramatta. Known for its great single origin coffees, moreish muffins and good-looking healthy snacks, Mr. Phillip’s hole-in-the-wall café became a local business award finalist in 2018 and 2019 and branched out into three different premises, including another in Parramatta and one in Sydney’s Pott’s Point.
When custom was at normal levels, the coffee house seemed fine relying on its Facebook and Instagram social media presence, plus the office worker grapevine for recommendations. However, after speaking with a Realise Business advisor, Elie became aware that the company really needed a website to re-engage customer traffic.
In a sea of social media posts, websites stand out as authoritative and the hallmarks of a legitimate enterprise. As Realise Business adviser Tim Noye explained to Elie, his business was at a stage where a website was necessary to ensure they were displaying a professional, trustworthy business image to further develop the brand.
For what was actually quite a minimal cost, the website has far-reaching potential as a branding and marketing tool. It will set the business apart from its competitors while conveying valuable information to customers. A good website will actually bring in a new stream of patrons and enable easy analysis of the market to inform future growth.
The website was designed to include a streamlined menu across all three stores and the right imagery to give their business brand greater consistency.
Adviser Tim Noye also helped Elie develop several blog posts in advance to set the tone for the future and strengthen the ongoing search engine optimisation (SEO).
Elie recommends the process to other businesses stating, “It was a pleasure to work with Tim, he understood our business from our very first meeting, his attention to detail was second to none, I couldn’t be more satisfied with the result, the website he created speaks for itself, he did exceed our expectations.”
A particular bonus for businessman Elie is that Realise Business helped to set up the website to generate site statistics on a monthly basis to automatically inform him of changing customer patterns and growth.
Mr. Phillip’s can now be found online by anyone doing ‘coffee searches’ in Parramatta. The website https://mrphillipscoffeehouse.com.au/ also looks amazing and Elie can track the number of visitors to his website each day.
Elie is grateful that through Realise Business he has acquired a fully functional website and now understands how achievable it is to manage the ongoing maintenance. A fourth store might even be a possibility. Elie said, “We are very excited for the future and it feels like the website has reinvigorated us to continue our journey of business growth.”
For details on how Realise Business can help your Paramatta business with a marketing campaign and the creation or revamp of a website, call us today.