fbpx

Royal Dental Care All Smiles At Success Of New Marketing Campaign

Multi-practice dental clinic Royal Dental Care (RDC) has forged a sound business over the years, with five successful practices, including a newly launched flagship practice in Parramatta.

Like other Parramatta businesses, they faced some challenges due to changed traffic conditions, a drop in foot traffic and the impact of the COVID-19 pandemic.

Realise Business Advisor Sue Walsh has been working with Royal Dental Care to help them develop a new business strategy that is assisting them to pivot their business, steering it in new directions and building resilience for the uncertain times ahead.

The RDC team have been “truly grateful” for the contribution Realise Business has made to their business to date.

Marketing game plan

Royal Dental Care could rely on strong foundations during a crisis – especially with its recent investment in the team, technology, equipment and customer experience. However, for the dental care business to survive the pandemic-related downturn and also progress it was critical that the management team consider new strategies and marketing initiatives to turn their business around.

Their main goal initially is brand awareness of their highly reputable business and promoting exceptional customer experience, therefore converting patients to the practice long term.

Advisor Sue Walsh from Realise Business worked successfully with Royal Dental Care to develop a marketing game plan that kept to the natural strengths of the business – competitive pricing and superb customer service.

The campaign also embraced new content that would appeal to all age groups, and highlighted the fact that their diverse team could speak a total of ten languages including Bengali, Dari, English, Farsi, Hindi, Korean, Portuguese, Punjabi, Turkish and Urdu.

Competitive tactics

Key tactics of the rebranding and content strategy developed in partnership with Realise Business included:

  • Devising a new brand statement that gave clarity to their branding and purpose
  • Paying attention to Search Engine Optimisation (SEO) in content to boost the success of being found through Google searches
  • Developing an online booking engine to provide convenience and enhance the customer experience
  • Building a database for EDMs so they can analyse their customers preferences, and provide better customer service and targeted marketing campaigns
  • Creating social media content to target sectors of the customer base – for example, social media posts reflect the fun, convivial approach to work that Royal Dental Care has – with a ‘name the dinosaur-chair for kids’ competition a recent highlight
  • Making the most of PR opportunities as local media is always interested in business success stories
  • Participating in the TFNSW Advent Calendar initiative to raise the profile of the Parramatta flagship practice in the lead up to Christmas.

The RDC team endorse the marketing advice, “Sue has given us some valuable insights on how to improve our website, online booking system including local presence through local area marketing. She consistently follows things up.”

Scoring goals

Working with Sue from Realise Business, Royal Dental Care has begun achieving new goals:

  • Brand and service awareness has increased
  • Promotions in the local area yielded an increase in foot traffic and local custom
  • The online booking portal has led to improved booking and retention rates
  • Encouraging word-of-mouth (WOM) recommendations has led to an increase in enquiries
  • Growing Google reviews with 75 five-star reviews now appearing on their Google Business listing.

According to the RDC team, “Sue has already made a huge difference to our business and we look forward to working together in the future.”

Conclusion

Recognition of the need for changes was really the critical move. From that point Royal Dental Care has found plenty of innovative ways to stay competitive and take control of the future in uncertain times.

To book your appointment with a Realise Business Advisor, who can provide free advice and devise a new game plan for your Parramatta based business, contact Realise Business at 02 9545 5900.


Share the Post:

Find the Right Digital Solution for Your Business

Related Posts

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns
Executive

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!