Saucy New Business Idea For Ya-Malaysia

Ya-Malaysia restaurant group undertook a new marketing strategy and refinement of food offerings in 2019 with the Realise Business team on board. Fast-forward to 2020 and the restaurant is busy pivoting towards production of its popular hot Malaysian sauces.

Like many business proprietors in Parramatta, Sam Tech, the owner of Ya-Malaysia, has been coming to terms with fluctuating foot traffic and its impact on business profits. Sam was already familiar with the work of the Realise Business Team, who helped his business with rental and marketing advice during the early and developing stages of the Parramatta Light Rail project. This time Sam sought advice from advisor Tim Noye on how to improve the financial viability of Ya-Malaysia’s Church Street Parramatta restaurant.

Facing new directions

‘Pivot your business’ is the strategy keeping many enterprises viable since the pandemic and subsequent lockdowns disrupted regular custom and future plans. Restaurants across the globe have encountered major challenges, but instead of shutting down and stepping away from a lossmaking business, many owners have embraced a new direction, stabilised revenue and pivoted to a workable new business model.  

With three Ya-Malaysia premises to manage in Paramatta, Chatswood and Rhodes, Sam Tech contemplated closing down the Parramatta restaurant when foot traffic dropped away in response to the pandemic lockdowns. However, an innovative idea to pivot the business offered a potential solution that would suit current industry conditions.

In his discussions with Realise Business, Sam revealed he was reluctant to close the Church Street restaurant, which has many excellent features. One key advantage of the Parramatta premises was the galley style kitchen set up, where a lot of the group’s food preparation regularly took place. This feature also made the premises suited to the mass production of food items.

Switching to a commissary kitchen

Sam was provided advice on how best to keep the Parramatta premises by turning it into a ‘commissary kitchen’ producing goods that are supplied wholesale to other food and beverage businesses.

It was an attractive option for Ya-Malaysia because the right infrastructure and equipment were available already, as was expertise in producing great food. It meant Sam could turn the business in a new direction without significant outlay or cash injections. It could keep one foot on the ground by converting signature menu items like the hot Malaysian sauces to wholesale goods. And it certainly helped that the sauces such as Ya-Malaysia’s Spicy Sambal, already had a following with longstanding customers across Sydney who missed their frequent visits to the restaurants.

The process of pivoting involved careful analysis of the current overheads and business model and planning how to implement the new side of the business with guidance from Realise Business. Sam has worked on practical aspects such as cost-effective branding in the form of stickers that will be labelled with OH&S storage instructions, so as not to affect his liability.

Advisor Tim Noye is positive about Ya-Malaysia’s business journey commenting, “Sam was given clear visibility of how we were going to work together to start his wholesale Malaysian sauce business. The outcome is that Sam feels more upbeat and empowered to make positive change during times of crisis and disruption. Further planning and outcomes will include retail and larger scale entry into local food distributors.”

Sam’s advice

Sam has kept his business balanced and created a positive future. Since turning the kitchen towards building a wholesale Malaysian sauce business he feels like a new lease of life has passed through the Parramatta store.

Sam is also very positive about the future of the Parramatta premises commenting, “Working with Tim from Realise Business has opened my eyes, reinvigorated my sense of passion for my Parramatta store and given me a much-needed sense of accomplishment.”

There are many opportunities for hospitality businesses to develop new products and processes in the current environment.

For details on how Realise Business can help your Paramatta business pivot in a new direction, call us today.

Share the Post:

Find the Right Digital Solution for Your Business

Related Posts

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!