Helen De Frenza | Cleaning up the competition with a focus on excellence

Helen De Frenza’s passion for starting her business, Finest Touch Cleaning, and her subsequent business journey may resonate strongly with other entrepreneurs. Having experienced her parents’ financial struggles as new migrants to Australia, Helen was keen to secure her family’s future. In 2008, she set about building a successful commercial cleaning business that is going […]

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How to become an industry “disruptor”

Small to medium enterprise (SME) owners are in the perfect position to shake-up their industry status quo and challenge industry practices. ‘Disruption’ is a current business buzzword and while it shares common characteristics with ‘innovation’, the main distinction is that disruptors strive to turn an industry or traditional service upside down – think Uber, Airbnb […]

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