As a small business, email, phone and online marketing offer a cost-effective way to reach customers and expand your database. But there are laws around what you can and can’t do when sending emails or calling potential customers. Realise Business recently caught up with Jeremy Fenton, Exec Manager of Content, Consumer and Citizen Division from the […]
There are a growing assortment of marketing automation, aggregation, and information tools that are perfect for small business owners looking to save time and measure success. Most offer free sign up with limited features. Additional features can be unlocked for a relatively low fee which is usually payable on a monthly or annual basis. Here […]
Each November, inboxes are bombarded with emails for Click Frenzy – the 24-hour online sale that this year attracted 301 retailers and offered consumers major deals across many industries from technology to clothing and travel. Analysis of email marketing activity during Click Frenzy can give some valuable insights to small business owners about effective sales […]