Ya-Malaysia’s Bank West Stadium Activation and Group Marketing Strategy Gets a Boost

Sam Tech, owner of Ya-Malaysia is a young man on a mission. With existing Parramatta and Rhodes restaurants, plus a Chatswood venue to open in April, he was seeking advice on a variety of issues. He is refining his food offer and systems for Ya-Malaysia with a view to franchising in the future.

Viktoria Darabi one of the Realise Business Advisors has worked through a Business Journey Model, a Marketing Capabilities Assessment, Food and Beverage Customer Expectations and a Marketing Strategic Plan with Sam. She was also able to put Sam in touch with a Franchise Advisor to help avoid pitfalls in this space.

Viktoria said, “In helping Sam with his Strategic Marketing Plan, we undertook a location-specific Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis on his business; then a competitor analysis and then another SWOT analysis based on what he has learned from analysing his competitors. This process is essential to crystalising a Unique Selling Proposition (USP). Everything a venue does should connect back to its USP and is the road map for consistently delivering on your brand promise.”

“Viktoria has advised me on fit-out, menu design, diner personas, social media content schedules and put me in touch with a reliable Franchise advisor. She has also provided useful insights on commericalising Ya-Malaysia’s unique house-made sauces.  She is one of the best in the field and has been particularly helpful in advising on marketing strategy and implementation of that strategy,” said Sam.

Together, Sam and Viktoria discussed how to make the best of the Bank West Stadium Activation. “The Bank West Stadium activation is a great free opportunity for me to get the Ya-Malaysia story out in Parramatta between April and July. Viktoria has reminded me how important it is to maximise this opportunity by supplying great venue descriptive words and photos and a specific game day promotional offer,” said Sam.

To sign up for a business advice session with Viktoria Darabi and take advantage of her useful tip sheets on a variety of topics, please complete the form here, and our team will get back to you to confirm your booking.

Share the Post:

Find the Right Digital Solution for Your Business

Related Posts

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!