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Megan Hauptfleisch, Business Advisor

Megan is a highly strategic, commercially savvy, and results-focused marketer with over 20 years of marketing management and business consultancy.

With a proven track record for driving growth in businesses across B2C and B2B. Her rich knowledge covers a diverse range of industries: Market Research, FMCG, Ice Cream, Pharma, Health, Fruit&Veg, Seafood, Appliances, White goods, Retail Banks, Grocery Retail, AirportLink, Real Estate, Technology Start up’s, Kids, Perfumes, Infrastructure, Construction, Education, Corporate Training, Not-for-Profit. 

Megan is passionate about helping entrepreneurs and business owners to realise their dreams. She is a change agent who can turn a vision into plans and actions that deliver business outcomes.

Megan is a hands-on advisor who guides business plans, brands and products, product development, marketing process, and plans. She helps develop business opportunities, go-to-market strategies, communication plans, content, copywriting, optimize websites, and social channels.

As a communication specialist and storyteller, Megan takes audiences on a strategic journey to bring brands to life and aligns teams. Megan has extensive multi-platform brand campaign expertise and success engaging and delighting target customers (TV, Radio, PR, BTL, Outdoor, Digital, Social, Websites, SEO/SEM,  CRM, Database Marketing, Newsletters, Blogs, eBooks, Events, Sponsorship)

 

Megan’s Qualifications & Accreditations:

  • BA Commerce: Marketing (UNSW)
  • Graduate Diploma in Advertising and Creative Writing (UTS)
  • Qualitative Moderation Accreditation ( RIVA Training Institute, USA)

Areas of Expertise

  • Strategic Business Planning
  • Marketing and Brand Strategy
  • Sales Strategy and Lead Generation
  • Brand Development, Brand Foundations and Management 
  • Customer Value Proposition and Pricing
  • Product and Service Development and Management
  • Market Research (Qualitative moderator)
  • Brand Communication, Advertising, Promotion and Events
  • Digital Marketing – Website and Social Media platform management, content strategies and execution (WordPress, Wix, Shopify, Go Daddy)
  • Online Search and Lead strategies (SEO/SEM, Google Adwords, Social Advertising, Ads Manager)
  • CRM Database Management and Email Marketing (Salesforce, Hubspot)
  • Newsletters, Brochures (Canva, Mailchimp) & Business Signage
  • Budgets and P&L
  • Internal Team and Partner Marketing and Alignment
  • Strategic Workshop Facilitator and Trainer
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