If the pandemic has taught us one thing, it is that learning and adapting to change are critical skills for resilient and successful businesses. While we can’t see into the future, there are steps that you can take. The development of financial and digital literacy skills are two key areas where adept business owners can […]
Last month marked two years since the World Health Organisation declared a global pandemic. While there is no doubt the past few years have been unprecedented, it’s interesting to look back and see how mindsets have changed while businesses have pivoted and evolved. Acknowledging that customer and employee preferences have also evolved will help you […]
It’s Small Business Month in NSW, and this year the NSW Government’s theme is Rebuild, Recharge, Renew. Throughout March, the focus of events and activities is to help small businesses recover from recent challenges and build a brighter, stronger future. Realise Business Advisors have worked side by side with businesses over the past few months. […]
Segmenting your customers into groups is a great way to get the most out of your marketing spend. Building customer personas will help you discover and develop messages that speak to different customer groups, informing them and persuading them to purchase from your business. Suppose you are a high street cafe in the Parramatta area, […]
The following information is a summary of the current financial support offered by the NSW Government for Small Businesses in response to the Omicron Variant. We will continue to update this page with the latest information, as it is released from government. If you need further assistance and would like to speak with an advisor, […]
Interesting changes in consumer behaviour that have followed the extensive lockdown will benefit local retailers. Australians are reporting more accumulated savings than usual. Where they have been unable to spend on travel, for example, they have saved money that is now available for other purchases. And, having learnt to shop locally by necessity, many are […]
Thanks to warmer weather, longer days, and the easing of some health and safety restrictions, there is a greater sense of optimism and renewal after months of extremely tough business conditions. Parramatta cafes and restaurants have reopened, with operational arrangements based on the latest health advice and the government’s Roadmap to Reopening. The Roadmap to […]
Omni-channel marketing offers a genuine pathway to Australian retail businesses rebuilding in extremely tough conditions. E-commerce is no longer just a temporary fix for the lockdown period or an extra added to the bricks-and-mortar outlet. Operating both clicks and bricks in tandem is the way to increase retail sales. Following are some omni-channel basics, why […]
There is no doubt that the impact of the pandemic and the ongoing uncertainties are challenging many businesses. The stressed owners of businesses, large or small, are grappling with the personal and financial impact of this pandemic. Survival and success in this environment can be boosted by proactive thinking and action. Identifying and reviewing costs […]
Long Term Value (LTV) creation is vital if you want your business to keep going strong – long after the worst of the Covid-19 crisis has faded away. When you run a small business, developing the right strategies will make it resilient in the long term. Business resilience depends on the ability to adapt and […]