What is Brand Marketing

Brand Marketing is the fusion of marketing and branding, two essential strategies that all business owners need to harness. When the two are combined results are amplified and value is maximised! If you are eager to get more from your marketing don’t miss this information packed web event.


About the event

Your Brand is one of the most important marketing assets your business owns, yet it’s probably one of the most misunderstood and under-utilised business strategies available today. Developing a strong, well recognised brand will drive marketing results and increase the value of your business.

Good branding paves the way for your marketing efforts, it builds trust and recognition. Great marketing moves people to buy from you, but your brand is what remains in the buyers mind when your marketing stops. What do your customers feel about you, will they buy again or more importantly will they become brand advocates and do your marketing for you? Understanding the various elements of branding, and how to leverage branding principles with your marketing will help you to get more from your marketing spend and increase business value.

Topics covered

  • What is branding
  • How can branding improve marketing results
  • Identifying brand touch points
  • Brand position
  • Your logo and visual identity
  • Understanding the importance of brand experience

Haven’t attended a webinar before?

Don’t worry if you have never attended a webinar, it’s really easy and we’ll explain everything you need to know. Firstly click here to register, once you register you’ll receive a confirmation email. On the day of the webinar open the confirmation email and click on the join now button, we’ll explain the rest. Sound will come from your computers speakers or you can phone in if that’s easier.

Presenter Profile

Karen Bowness

Karen Bowness is an experienced marketer and small business owner, she is an engaging and generous speaker, eager for the audience to absorb as much of her knowledge as possible.

With more than 20 years experience in corporate sales and marketing roles, Karen understands what it takes to launch new products as well as breathe new life into failing brands. Don’t miss this opportunity to learn how Brand Marketing can impact your business.