Realise Business has been working with Parramatta’s Encore Beauty team to develop a smart new special offer to attract customers into their Parramatta CBD premises.
Advisor Sara Berry believes that retail special offers are a great tool to add to the marketing mix. That’s because they can be linked in with seasonal and special events at a time when customers are more likely to focus and engage with promotional messages. For example, Christmas, Valentine’s Day and the upcoming Parramatta Game Day Activation all provide fantastic opportunities to attract more customers with special offers.
Encore Beauty has worked with Sara to develop a retail campaign to grow their customer base and to attract people into their store while Light Rail construction continues. The campaign will be promoted across with Encore Beauty’s other digital assets and flyer.
Their special offer involves a professional 30 minute consultation where customers will learn the 5 core steps to create the perfect complexion base, suited to their specific skin type for the best results.
Encore Beauty has also worked with Sara to set up a cost effective and engaging stand alone web page for their campaign. This page contains details about the offer, including the cost, terms, location of the store, days that the offer can be accessed and also contact details for bookings.
Encore Beauty’s retail offer is the perfect fit for a long established, family run business that prides itself on helping people to look their best, providing products made from sustainable ingredients, free of animal testing or cruelty and packed using the best environmental standards.
Shannon from Encore Beauty says that Sara has assisted the team in identifying how to attract new customers, commenting that, “Sara has helped us focus more on the retail aspect of our business as this is an area we really would like to grow as Parramatta grows”.
Do you want to take advantage of upcoming events and activations that will attract customers into your retail premises, restaurant or food outlet? Now is the time to book your consultation with a Realise Business Advisor to work on a campaign that can be integrated with your other marketing channels to build customers and generate new income.