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Crack the Code: Simplifying Analytics for Small Business Owners

April 11 @ 1:00 pm - 2:00 pm


Small businesses need practical, tangible, easy-to-understand analytics that help them make informed decisions, better. In this webinar, veteran business coach Brook McCarthy to explore the fundamentals of

Google Analytics for your website, a free tool that any website owner can access. You will explore the key fundamentals of Google Analytics, so that you can feel confident in understanding how your website is performing for visitors, and where your key opportunities are for optimising your site. Yo will walk away from this webinar knowing the fundamentals of search engine optimisation, and how this translates into your website performance, viewed through the lens of Google Analytics.


– Understand the most important metrics of Google Analytics – and why they matter
– Learn the key, practical things that you can do to improve your website performance
– Take away a key glossary of terms to illuminate the jargon that so many SEO and digital marketing people use


Brook McCarthy is a business coach, trainer and facilitator, who specialises in values-based, for-purpose businesses and social enterprises. She’s a self-employment geek, who’s run her own business for 16 years now, making her happily unemployable, hopefully for the rest of her life. With a background in Public Relations, Brook helps values-based business owners to say something worth listening to, and do something worth talking about. She believes that the future of business is for profit and purpose, love and money, with hustle and heart.


Alternatively, you may sign up and purchase a Digital Solutions package through Realise Business. This event is funded and brought to you by the Australian Government – Australia Small Business Advisory Services (ASBAS) program.


April 11
1:00 pm - 2:00 pm
Event Categories:

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!