ONLINE WORKSHOP
Digital pay-per-click advertising continues to outperform traditional advertising. It’s very easy to dive in and start spending on Facebook, Instagram or Google ads. The problem is, it can be tricky to measure results – what’s working, what needs tweaking, and where. The problem isn’t lack of data; it’s too much data.
In this high-practical webinar, veteran business trainer Brook McCarthy will lead you through the essential questions and considerations BEFORE you spend a dollar on PPC ads. Plus, we look at what metrics to pay attention to, what to ignore, and how to know what needs optimising once your campaign is active.
WHAT YOU WILL GAIN:
– The essential things you must do before you spend a dollar on advertising
– Essential elements of a high-performing landing page
– Knowing what, exactly, to be advertising
– Essential PPC terminology and what it means
– The most crucial metrics to measure your ad performance
YOUR PRESENTER: BROOK MCCARTHY
Brook McCarthy is a business coach, trainer and facilitator, who specializes in values-based, for-purpose businesses and social enterprises. She’s a self-employment geek, who’s run her own business for 16 years now, making her happily unemployable, hopefully for the rest of
her life. With a background in Public Relations, Brook helps values-based business owners to say something worth listening to, and do something worth talking about. She believes that the future of business is for profit and purpose, love and money, with hustle and heart.
REGISTER HERE FOR FREE TO ATTEND THIS EVENT
Alternatively, you may sign up and purchase a Digital Solutions package through Realise Business. This event is funded and brought to you by the Australian Government – Australia Small Business Advisory Services (ASBAS) program.
