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ONLINE WORKSHOP
In a world over-stuffed with competitors, with the rise of AI in marketing, and the proliferation of choice for consumers, it’s never been more important to stand out and stand for something. Whether you’re a tiny microbusiness, a coach or consultant, or work in a much larger organisation, your professional reputation is an asset that you can deliberately cultivate and build.
Join veteran business coach Brook McCarthy, who has a background in Public Relations, to learn how to build your professional reputation, be known (and paid!) for your opinions, approach and ideas, and leverage opportunities for influence and impact.
We look at thought leadership, honing your thinking, creating a regular cadence of long-form content, whether through written articles, videos, or a podcast. We also cover how to maximise your visibility and reach through a skillful combination of strategic networking, social media marketing, SEO, and publicity. This webinar is not to be missed if you know exactly how powerful your professional reputation can be.
WHAT YOU WILL GAIN:
– Hone your focus on the key ideas that you want to be known for
– Understand what modern day influence looks like, online and beyond
– Know the essentials of how to pitch to media
– Understand exactly how easy it can be to grow your reputation using strategies such as media pubicity, SEO, strategic networking, and more
– Work to your communication strengths and personal preferences.
YOUR PRESENTER: BROOK MCCARTHY
Brook McCarthy is a business coach, trainer and facilitator, who specializes in values-based, for-purpose businesses and social enterprises. She’s a self-employment geek, who’s run her own business for 16 years now, making her happily unemployable, hopefully for the rest of
her life. With a background in Public Relations, Brook helps values-based business owners to say something worth listening to, and do something worth talking about. She believes that the future of business is for profit and purpose, love and money, with hustle and heart.
Alternatively, you may sign up and purchase a Digital Solutions package through Realise Business. This event is funded and brought to you by the Australian Government – Australia Small Business Advisory Services (ASBAS) program.
