In this workshop you’ll be assisted with creating a 5-star business profile to get the best possible version of your business out there 24/7. You will look at what makes a standout online business profile, and you’ll be equipped with plenty of tips and tools to help you build and optimise your online presence for a 5-star profile. We’ll then look at ways to tell the ongoing story of you and your business in the minimum amount of time but with maximum impact. You’ll come away with a clear strategy you can use to network online. You’ll feel confident using the online platform to win new clients, build trust, find referral partners, and establish credibility and authority with engaging content.
Use the workshop’s tips, tricks and tools to build a five-star business profile
How to create a simple but effective ‘Social Selling’ campaign
Strategies to engage with your target market (non-spammy)
Clarity around your message and ways to get it out there
WHO IS THIS FOR?
- This workshop is aimed at small businesses throughout NSW, and has a capacity to host up to 20 people.
- This workshop is for business owners who have just started a business.
- This will be a live event held at a venue in Sydney’s CBD – you will receive venue details via email closer to the workshop date.
- Attending this event will come out of your allocated business connect hours.
This session is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
To attend the workshop we require you to be registered in Business Connect. A team member from Realise Business will be in touch with instructions if you are not registered.
Realise Business provides confidential, independent business advice and skills training for small businesses across Northern, Eastern, Southern and Central Sydney, as part of the NSW Government’s Business Connect program.
YOUR PRESENTER - TOM ETHERINGTON
Tom Etherington is an online personal branding expert, content marketer, LinkedIn coach, and profile writer. He’s been coaching people on using LinkedIn to build credibility and authority since 2014, has presented on the topic many times and has appeared on podcasts worldwide. Pre-LinkedIn and content marketing, he spent 20 years as a journalist and editor for newspapers, magazines, and multimedia platforms, interviewing many famous faces along the way. Now, he uses his interviewing and storytelling skills to help people get the best version of themselves out there 24/7.