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Creating your email marketing plan content

WHERE

Online

WHEN

4 April 2024, 11am-1pm

ONLINE WORKSHOP

Crafting an effective email marketing content plan is a cornerstone for business success. Emails are a direct channel to your audience, and a well-thought-out plan ensures your messages resonate, engage, and drive desired actions. This webinar delves into the strategic aspects of creating an effective email marketing content plan, encompassing everything from audience segmentation to compelling copywriting.

LEARNING OUTCOMES

  • Understand the importance of strategic planning in email marketing
  • Learn how to align your content with business goals, target audience preferences, and overall marketing strategies
  • Discover how tailoring content to specific audience segments can enhance engagement and conversion rates
  • Gain insights into effective copywriting techniques that capture attention, convey value, and drive desired actions
  • Discover design best practices to create visually appealing and impactful emails that resonate with your audience

WHO IS THIS FOR?

  • This webinar is aimed at small businesses throughout NSW, and has a capacity to host up to 500 people.
  • This webinar is for business owners who have just started a business.
  • This webinar will take place on Zoom, click above to register. You will receive the Zoom link in an email prior to the workshop. This will be a live online event.
  • Attending and logging into the live zoom will come out of your allocated business connect hours.

YOUR PRESENTER - MEGAN HAUPTFLEISCH

Megan, a seasoned marketer with 20+ years of experience in B2C and B2B, excels in driving business growth across diverse industries. A strategic communicator and storyteller, she crafts compelling brand narratives and aligns teams for success. Megan's expertise spans multi-platform campaigns and engaging target customers through various channels. Passionate about empowering entrepreneurs, she combines commercial acumen with a proven track record in Market Research, FMCG, Pharma, Health, Technology, and more.

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