How targeted marketing has helped the Parramatta Active Movement Studio grow
With a strong passion for movement, exercise and helping people achieve their full physical function, Mathew and Kyle started Active Movement Studio in the Parramatta CBD.
Physiotherapist Mathew, had previously worked in a standard clinic for many years without access to a functioning gym. He realised that he needed to combine his Physiotherapy treatments with the help of an experienced Exercise Physiologist. Similarly Kyle also found that many clients who wanted to be active had aches, pains and injuries that were either poorly managed, incorrectly diagnosed or were not actively seeking treatment.
“The individualised health and fitness programs are specifically designed to address underlying musculoskeletal, postural and biomechanics issues that lead to pain and injury. With a strong belief that prevention is better than cure we also run Clinical Pilates, Strength and Fitness classes,” explains Kyle.
“Sara has been our marketing savior. We found marketing confusing and lacked the experience to find the right words that would speak to our customers. We did not have clear business marketing messages, structured campaigns, identified target markets and a sales process that took prospects from lead to conversion. Sara helped us really analyse what we do and who we do it for, this enabled us to effectively market our services to the right people,” said Mathew.
As a Winter special Active Movement Studio are offering a 60-minute Integrated Health Assessment for just $75 (a saving of $165). The assessment includes:
- 30-minute Physiotherapy assessment to identify pain parameters
- 30-minute postural analysis with one of our Exercise Physiologists
- Report of findings and recommendations
The offer ends July 31 2019, so get started on your active life today.
Mathew Ah Chow and Kyle Petry
Shop 4/109-113 George St Parramatta, email@example.com
– This case study was written by Sara Berry. To know more about Sara Berry please click here.