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TfNSW Case Study Video – Parramatta Light Rail

The Parramatta Light Rail project continues to support and promote businesses along the Westmead to Carlingford alignment through various initiatives, including its engagement with business advisory group, Realise Business since 2018.

Realise Business has been appointed by Transport for NSW to deliver free business support services to businesses affected by Parramatta Light Rail construction. Businesses will be offered support to help them maximise their potential, navigate the challenges of a changing environment and make the most out of the opportunities ahead.

Realise Business can help businesses develop proactive strategies for their business such as how to:

  • grow their brand awareness
  • adapt their business to reach new customers
  • get their business online
  • develop an engaging social media presence
  • create compelling marketing campaigns
  • build their marketing capability.

Realise Business distribute a monthly e-newsletter to share top tips, upcoming events, opportunities exclusively available to the Parramatta business community and highlighting one of the many businesses Realise Business is working with and the assistance and support that is being provided. Realise Business continued their partnership with Transport for NSW as the Parramatta Light Rail moved into the final year of construction in 2022. We have worked with 208 businesses across the Parramatta Light Rail alignment and has provided businesses with over 4,800 personalised advisory support hours since August 2018.

This free business support program has assisted businesses with marketing, strategic planning, social media, staffing, operations and lease arrangements and disputes.

Book your free advisory session with a Realise Business Advisor today.

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Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns
Executive

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!