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Crafting your brand stories in a minute

FACE-TO-FACE WORKSHOP

Capturing audience attention and conveying brand messages effectively is more challenging than ever. It requires a strategic approach that goes beyond mere content creation. It involves understanding your target audience, defining your brand voice, and delivering messages that resonate with your audience’s needs and desires.

Regular posting of it is important if you want to build an audience online, but it can be hard to know what content to create and where to post them. This workshop will leave you brimming with ideas and confident to start producing your own stories to create amazing social content to support your marketing efforts.

LEARNING OUTCOMES

  • Develop a strategic approach to crafting concise brand messages that resonate with target audiences

  • Learn techniques to engage and captivate audiences within a minute, driving brand awareness and affinity

  • Develop effective content strategies tailored to short-form video platforms to achieve business objectives

  • Learn steps to create a short video content to attract your ideal customers to want to buy from you

  • Find out 5 reasons why you should be using video to increase leads and boost sales.

  • Get inspired with a system and tips to find unlimited stories and ideas for your business

     

 

REGISTER HERE

WHO IS THIS FOR?

  • This workshop is aimed at small businesses throughout NSW, and has a capacity to host up to 20 people.
  • This workshop is for business owners who have just started a business.
  • This will be a live event held at a venue in Sydney’s CBD – you will receive venue details via email closer to the workshop date.
  • Attending this event will come out of your allocated business connect hours.

This session is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

To attend the workshop we require you to be registered in Business Connect. A team member from Realise Business will be in touch with instructions if you are not registered.

Realise Business provides confidential, independent business advice and skills training for small businesses across Northern, Eastern, Southern and Central Sydney, as part of the NSW Government’s Business Connect program.

 

YOUR PRESENTER – ED BODKIN

Ed Bodkin is a video producer and trainer, who imparts expertise through customized workshops, guiding teams to create professional video content. With a rich background serving prominent brands and NGOs like BBC, Fairfax Media, Bloomberg, and more, Ed has condensed his extensive knowledge into concise camera skills and video editing workshops. These sessions empower teams to confidently produce their own footage. Outside work, Ed enjoys free-diving, surfing, and ocean swimming on Sydney’s northern beaches..

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Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns
Executive

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!