‘Everest Mo:Mo:’ Scales New Heights With Launch Of Second Restaurant

Momo-loving food enthusiasts will be happy to hear the news that ‘Everest Mo:Mo:’, the popular Nepalese restaurant, has recently launched a second restaurant at Westmead. Realise Business has helped the owners upscale smoothly, to the delight of dumpling devotees.

Santosh Adhikari and his business partner started Everest Mo:Mo: in the heart of Parramatta many years ago, seeing the potential in the Australian market for a truly authentic Nepalese dining experience. With the success of the business they envisaged expansion – their view is to scale up to include five specific sites during the next three to five years, with the potential to then franchise the operation. 

They decided to position themselves as Sydney’s main supplier of momos – the Nepali dumplings made from various combinations of ground meat, vegetables, tofu and paneer cheese. With its mouth-watering dumplings in hot demand, Everest now offers more than 59 momo varieties. In 2020 they decided to set up a branch restaurant in the neighbouring suburb of Westmead.

Plans to realise the dream

Managing their second big business step was potentially as important as launching the first restaurant, so the owners opted to work with Realise Business Advisors Tim Noye and Sue Walsh.

Careful planning was required to successfully scale up the whole business. Realise Business helped with producing operational and marketing strategies to match the demands of a second successful establishment.

In particular Santosh sought advice from Tim and Sue regarding local area operations, marketing tips, securing permits and tips to scale up sustainably.

The Realise Business Advisors worked with Santosh on marketing and operational strategies to leverage the original restaurant’s following and carve a new niche for the Westmead branch.

Targeted marketing for the new location

The business was in the fortunate position of having great word-of-mouth recommendations from its Parramatta patrons, but benefited from extra tactics to market the new restaurant, including:

  • Revamping the original website – paying particular attention to improving the website layout and showcasing two venues
  • Blogging effectively
  • Local area marketing – letterbox drop of flyers
  • Targeted marketing – advertising to Westmead Hospital and distributing flyers to its reception and waiting areas
  • Updating social media, Google my Business and OrderDoorDash presence.

Local community awareness of the new restaurant has since increased.

Operations overhaul to manage greater workload

From the top down, business operations needed to match the scale of the expanded business, including:

  • Business Partners – getting the owner and partner on board, monitoring cashflow and cost of goods sold, dividing responsibility with one partner overseeing the floor, the other the back-end operations
  • Management  – improving workflow efficiencies and reorganising the workforce
  • Restaurant staff – empowering staff to manage specific tasks.

The team are now underway with the above roles. No longer overstretched, they have registered positive improvement within the current operation.

Securing permits that open up new sales opportunities

Realise Business assisted Everest Mo:Mo: in applying for essential permits, including commencing an application for an On-Premise alcohol licence. 

Everest Mo:Mo: could then use the licence in conjunction with a Happy Hour menu promotion to boost sales during quieter times of the day (4–5pm).

A positive future

The mission of Everest Mo:Mo:  is, “To lead the industry locally and abroad, at the forefront of product development, creating the healthiest yet tastiest Nepalese Momo, using quality Australia local ingredients, crafted by passionate Momo lovers”.

Santosh is pleased that despite the many challenges of 2020 they have been able to make so much progress and take the Everest Mo:Mo: brand to Westmead. Their momo mission has been aided by Sue and Tim’s work on business priorities, specifically local area marketing, and Tim’s operational advice.

Santosh comments, “Tim has done an outstanding job of helping us understand our current operational capabilities and how to scale sustainably with new businesses within 2021.”

To celebrate the success of the Westmead opening, Everest Mo:mo: is offering 10% off when spending $20 or more at Everest Momo.  

If you are looking at starting a business, doubling the size and scale of your original business or making the first move in the franchising journey, talk to Realise Business advisors today.

Share the Post:

Find the Right Digital Solution for Your Business

Related Posts

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!