Lakis Koumpridis, co-owner of Little Greece, was interested in getting more exposure on how he might sustain his business around the light rail construction. Viktoria Darabi one of the Realise Business Advisors has worked through a Marketing Strategy, Unique Selling Proposition (USP) and how he might consider integrating food trends such as smoked yogurt into his gyros.

“Viktoria has been very helpful with low cost ideas on how I can get offers into the hands of visitors and new residents via the Visitor Information Centre and also how I could approach new target markets such as construction crews and corporate catering.

“We have developed diner personas, added Greek celebration and holy days to the Instagram schedule and discussed how to formulate these as themed stories that resonate with most of the personas first and then individual personas as proficiency increases. We talked about how followers could be grown without using paid promotions by using a simple competition such as,‘Win a dinner for 2 valued at $50 when you like, follow and share this post on your Instagram page.’ Using Instagram to market Little Greece is one of the most accessible and cost effective forms of marketing for me and I am keen to build and implement my Instagram Content Schedule,” says Lakis.

– This case study was written by Viktoria Darabi. To know more about Viktoria Darabi click here.