fbpx

Message from the CEO | Jacqui Attard

CEO Jacqui Attard

In our 30-year history, there has not been a time as important as the present, to empower small business owners to recover and grow.

This year has been one for the history books. We started out in July 2019 forecasting a strong year ahead as we made future plans for our business and for the small businesses we work with. Unfortunately, this was not the year we expected. Small business was first impacted on a localised scale by fire and drought, and later a global pandemic which affected businesses big and small, entire communities, and individuals – nobody was immune.

Without minimising the scale of what we’ve been through this year, there have been some positives. Many people used the ‘slow down’ to work on their businesses to bring them into a stronger position for the future. Some of us took the opportunity to pivot our businesses or to digitise on the fly, to allow us to keep trading and hopefully maintain our strong team of people.

A Strong Start to the Year

We commenced 2020 with some great events such as Breakfast with an Entrepreneur with Dylan Mullan. In Small Business Month we hosted our first ever Pitch Your Business event and gave away $5K in prize money to our winners. The calibre of the people in the room left us speechless. Our judges had their work cut out for them when choosing our remarkable winners – Make Me A Rockstar and Creatures of XIX.

Proudly, this financial year also marked the 30th anniversary of Realise Business and in November, we combined our Annual AGM with a big birthday event to be remembered. We celebrated with over 80 attendees consisting of our members, our stakeholders, our team and our Board. We also appreciated the support of the Minister for Finance and Small Business, Hon. Damien Tudehope, joining as our special guest speaker on the night.

Stepping into our Purpose

Covid-19 certainly challenged us as a business but at the same time it allowed us to truly step into our purpose and our vision to empower people to successfully run a business. Our team rose to the challenge for each other and for our clients, doing everything in our power to facilitate their recovery.

We worked late into the night, most nights, delivered additional advisory hours and increased our workshop and webinar offering in an online format to meet the urgency of our clients.

In June, we reached out to small business owners and over 350 people completed our survey on their key focus for their recovery from the Covid-19 disruption. We are now using the knowledge we gained to deliver a stronger support offering for all.

Working on our Business

I feel strongly about leading our business in the same way we encourage our clients to lead their businesses. Working on your business gives small business owners the best chance of being more prepared for unprecedented disruption to their business.

Prioritising our digital growth allowed a quick transition into a remote business when Lockdown occurred in March. In the last two years we have invested in a new website, a new CRM, and a new phone system to make the team more agile and flexible. We also focused on developing the talent of our team to foster a self-sufficient and confident unit of people who are highly successful in their roles. The team we had in place for Lockdown was able to comfortably ease into working from home, while supporting our clients in their own transition. I’m thankful we worked on this as part of our strategy before the pandemic occurred and I’m grateful to have had an incredible team of people around me to facilitate the sudden changes when needed.

A Place for Small Business

In celebrating our big birthday this year, I reminisced the stages of our business through our 30-year history. As I went back over the years
of Annual Reports, I realised our vision remains true to this very day. Our founders’ vision, was simply, to build a place for businesses to go. We
began as a community organisation, localised to the Sutherland Shire, and we now have a national presence. We are a bigger business but the ‘community’ feeling we champion prevails. Over the years, many people volunteered their time to help us get to this point and I’d like to acknowledge everyone who has been part of this incredible, 30-year journey.

Our Board has been instrumental in our development and success and on behalf of the whole team and our members, I’d like to extend my gratitude for their guidance over the year. It has been a busy year, and I am thankful for the dedication and expertise of our Business Advisors and our Support Team. In our most challenging time, there was no obstacle too great for this team, and we were unified in our purpose of helping small businesses. I truly wish to thank the entire Realise Business team, it’s a team I feel honoured to lead and I look forward to another year together empowering small business owners to accomplish their dreams.

– Jacqui Attard

Share the Post:

Find the Right Digital Solution for Your Business

Related Posts

Martin Rogers
Chief Executive Officer

Martin holds an extensive background and certification in Business, Marketing, and Strategy with over 20 years’ experience specialising in Strategic Thinking, Business Growth, Leadership and Team Development, across a number of industries. Martin utilises a collaborative leadership style and has a thirst for problem solving, understanding the latest trends and identifying the uniqueness that gives businesses their edge.

Mark McCrea
Chief Operations Officer

Mark McCrae stands out as a highly efficient Operations professional, known for his strategic oversight and management prowess within the corporate landscape. With years of experience under his belt, Mark has become synonymous with operational excellence, streamlining processes to enhance productivity and drive sustainable growth. Mark's forward-thinking approach and unwavering commitment to excellence have solidified his reputation as a cornerstone of operational success.

Razz Khan
Chief Marketing Officer

With over a decade of experience, Razz has a proven track record of driving growth and enhancing the digital footprint of various brands across multiple industries. His expertise spans across SEO, PPC, content marketing, social media strategies, and analytics. Razz is known for his innovative approaches to solving complex marketing challenges. Razz's passion for digital marketing, combined with his commitment to client success, makes him a valuable asset to any team looking to elevate their digital presence..

Greg Kay
Chief Commercial Officer

Greg has more than 25 years success in working with many for the development and implementation of growth strategies for businesses by building strong relationships through effective partnerships. Greg constantly strives for opportunities to have a positive influence in the personal and business lives of the people he works with.

Chris Wilborn
Contracts Manager And Advisor

Chris is a results-driven leader with a wealth of knowledge derived from his more than two decades in the NGO, corporate and government sectors. As a current business owner, from his prior work as a growth-minded CEO and a background working with disability organisations, Chris is deeply passionate about the NDIS, small business community and the central role they play in the fabric of our society.

Lindsay Munns
Executive

As a long term member of the Realise Business Board, Lindsay has temporarily stepped into this key role to facilitate the changeover of Chief Executive as part of our CEO succession strategy. Additionally he is busy leading the roll out of a major new Government contract that will take Realise Business up to the next level of its vital place in the NSW Small Business Advisory scene.

Marisa Barresi
Office / Client Coordinator
- Business Connect

Shanice Bangar
Events / Client Coordinator - Digital Solutions

Mona Bucog
Event Coordinator

Over the past 12 years, Mona has honed her skills in customer service, specializing in managing and addressing a wide range of customer needs. She’s dedicated to providing exceptional service and ensuring customer satisfaction. Her experiences have helped her develop skills that assist organizations in achieving their goals. Her ultimate aim is to help them focus on what they love, and she will take care of the rest!